TECHNICAL SEO AUDIT
Are you struggling to get rank your website in the Search Engine result pages (SERPs,s) of Google? Indeed you would like it as soon as possible. To get your required results you have to do an excellent SEO of your website. The days have gone by ranking a website on keyword stuffing. Now the SEO atmosphere is different. That is why you have to learn about the new things in the SEO field. No doubt the use of keywords have much importance in the past. But right now it's important has decreased. It is the urgency of time to look forward and break the shell of keyword stuffing.
Recently Google has introduced passage indexing. Now Google can understand your paragraph. You have to change the strategy of SEO for ON-PAGE, OFF-PAGE, & Technical SEO. Here in this article, we will discuss Technical SEO. Read it Also
So now the question is what is Technical SEO? Let me explain here in detail.
What is Technical SEO
How can Technical SEO help your website for SEO aspects? It,s answer depends upon multiple factors. Under a technical SEO audit, you will check the technical aspects of your website. Generally, it checks the health of a website and highlighted the critical area of your website.
It suggests you take actions to address the technical area of your website. So that your website performance may improve for getting rank in Search Engines. SEO atmosphere is changing day by day. So you have to hold a sharp eye on your competitor. He can knock out you if you do not use the accurate policies regarding technical SEO.
Here we are giving multiple factors of Technical SEO. These factors should be considered as soon as possible. Because not only your competitor will defeat you, but also google can penalize you due to shortcomings in technical SEO. Let,s explore these factors.
Checklist of Technical SEO
- Register your website in Google search Consol
- Create XML Sitemap
- Fix Duplicate Content
- Speed up your website
- Use SSL
- The website should be Mobile-friendly
Above mentioned all aspect falls in Technical SEO category. To optimize your website or blog for SEO point of view, you should consider these factors. Now we explain these factors individually so that you may familiar with them. Let,s start the journey of Technical SEO
Submitting Site In Webmaster Tool:
The first and foremost aspect of technical SEO is to submit your site to the webmaster tool. After creating a site, you have to submit it into Goole Webmaster Tool or Bing webmaster Tool which one you like. That is very simple and easy. You just have to copy the main URL of your site and past it into the webmaster tool. The detail is given in the picture.
In the above picture, you can see the two boxes.
- If you own a domain, you will paste the URL in the URL Prefix box and click on the continue button.
- While if you have subdomains you will paste the subdomain URL into the Domain box on the left side and hit the continue button.
- A code will be provided to you.
- That code you have to paste on the Header section of your website before closing the Header tag.
- I.e between the opening ( <header) and closing (</header>) tags.
2. Creating XML Site Map:
The most important and critical phase in technical SEO is to create a sitemap. Among you mostly consider it a difficult task. But it is very easy and simple. If you own a WordPress website, you can generate this map through the Yoast SEO plugin. On the other hand, if you have a coding website you can also generate sitemap online from different websites. Here is some website the provide this services.
- https://www.xml-sitemaps.com/
- https://www.mysitemapgenerator.com/
- https://xmlsitemapgenerator.org/sitemap-generator.aspx
- You have to go above-mentioned websites and past your website URL in the search bar after opening a website among them.
- Your website site map will be generated automatically.
- Afterward, copy this sitemap and paste it into Google Search Consol or webmaster tool in the sitemap category. Technical SEO audit regarding sitemap is now clear.
3. Fix Duplicate Content:
The next important factor under technical SEO audit is to fix up the duplicate content. At the beginning of a website mostly people face this error. How to fix it properly? Let me explain. Duplication content mostly appears on WordPress sites. If you are working on a WordPress website, you can easily fix it without any difficulty.
- Install the Yoast SEO plugin and go to settings in Yoast SEO,
- Click on Search Appearance
- A new page will open before you. Here on this page click on Taxonomy, and click on categories.
- Here disable the search results of categories.
- Below the categories, there will be tags options
- Disable it as well.
Remember always to disable Categories and tags. Do not enable them otherwise you will face duplicate content issues and warnings from Google webmaster, frequently. On the other hand, if you want to duplicate the content use canonical tags. Canonical options exist in the WordPress Yoast SEO plugin.
4.Speed Optimization:
Speed optimization is a very important factor under Technical SEO Audit. Speed up your site as much as you can. If you want to check your website speed, you can visit the page speed insight by Google. It will suggest to you when and where the bottleneck in your sites. The following things should keep in mind while optimizing your site speed that is;
- Always use JPG images
- Do not use large size images
- Before uploading the images compress them as much as you can so that image quality should not break
- Do not use an unnecessary WordPress plugin
- Remove the unnecessary Javascript and CSS from your site.
- Your Third-party requests count should be lower.
- Always use fast domain name server DSN
If you are employing all the above-mentioned measures, you are going well. Because Google prefers all those sites which have excellent speed. In the coming days, it will be the focal point to rank a website by google. So keep in mind your website speed is your success.
5.Use of SSL Certificate in Technical SEO Audit
SSL stands for Secure Sockets Layers. It is global standards from a security point of view. It enables encrypted communication between a browser and server. If we analyze the importance of an SSL certificate, it has much importance for ranking a specific website. It is provided by your hosting company. Google does not rank such a website that does not have an SSL certificate. You can purchase it from your domain provider. How to check whether a particular domain has an SSL certificate or not?
- Paste the URL of a website in the search bar and click for search
- If the SSL is applied to a particular website, there will be a sign of LOCK left side in the search bar. which is an SSL certificate.
- Without applying SSL certificate it will be difficult to rank your site in search engines. Because all search Engines prefer SSL holding website. If you want to apply for Google Adsense, you have to apply SSL certificate on your domain before applying.
6. Mobile-Friendly Website:
A mobile-friendly website can boost up the ranking. When you optimize your website for mobile users, you are providing a positive site experience to users. The website takes a good look under a mobile-friendly interface and looks elegant on every device regardless of screen size. Make your website mobile-friendly to get better search results. Following things should keep in mind:
- Google prioritizes the mobile-friendly website during the crawling
- People user their 70% time on Mobile Phones
- 74% more likely to return to mobile-friendly websites.
- 70% People done their purchase through Mobile
Above mentioned reason proves that your website should be optimized for mobile users. So keep your ranking better by making your website mobile-friendly.
Conclusion
To sum up our discussion we can say that in today's digital world SEO holds enough cult. You cannot ignore the power of SEO. Just thinking and writing the content will not work. There are other things that should be your first priority such as ON-PAGE, OFF-PAGE, and Technical SEO Audit of your website. By following this SEO strategy you can overcome your difficulties in the digital world. If you are a businessman you can generate more revenue. On the other hand, if you are a blogger you can monetize your content by displaying ads on the website.
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