Showing posts with label Technical SEO. Show all posts

HOW TO DO TECHNICAL SEO AUDIT:A COMPLETE CHECKLIST

TECHNICAL SEO AUDIT

Are you struggling to get rank your website in the Search Engine result pages (SERPs,s) of Google? Indeed you would like it as soon as possible. To get your required results you have to do an excellent SEO of your website. The days have gone by ranking a website on keyword stuffing. Now the SEO atmosphere is different. That is why you have to learn about the new things in the SEO field. No doubt the use of keywords have much importance in the past. But right now it's important has decreased. It is the urgency of time to look forward and break the shell of keyword stuffing.

Recently Google has introduced passage indexing. Now Google can understand your paragraph. You have to change the strategy of SEO for ON-PAGE, OFF-PAGE, & Technical SEO. Here in this article, we will discuss Technical SEO. Read it Also

ON-PAGE SEO

OFF-PAGE SEO

So now the question is what is Technical SEO? Let me explain here in detail.

What is Technical SEO

How can Technical SEO help your website for SEO aspects? It,s answer depends upon multiple factors. Under a technical SEO audit, you will check the technical aspects of your website. Generally, it checks the health of a website and highlighted the critical area of your website.

It suggests you take actions to address the technical area of your website. So that your website performance may improve for getting rank in Search Engines. SEO atmosphere is changing day by day. So you have to hold a sharp eye on your competitor. He can knock out you if you do not use the accurate policies regarding technical SEO.

Here we are giving multiple factors of Technical SEO. These factors should be considered as soon as possible. Because not only your competitor will defeat you, but also google can penalize you due to shortcomings in technical SEO. Let,s explore these factors.

Checklist of Technical SEO

Register your website in Google search Consol
Create XML Sitemap
Fix Duplicate Content
Speed up your website
Use SSL
The website should be Mobile-friendly

Above mentioned all aspect falls in Technical SEO category. To optimize your website or blog for SEO point of view, you should consider these factors. Now we explain these factors individually so that you may familiar with them. Let,s start the journey of Technical SEO

Submitting Site In Webmaster Tool:

The first and foremost aspect of technical SEO is to submit your site to the webmaster tool. After creating a site, you have to submit it into Goole Webmaster Tool or Bing webmaster Tool which one you like. That is very simple and easy. You just have to copy the main URL of your site and past it into the webmaster tool. The detail is given in the picture.

In the above picture, you can see the two boxes.

If you own a domain, you will paste the URL in the URL Prefix box and click on the continue button.
While if you have subdomains you will paste the subdomain URL into the Domain box on the left side and hit the continue button.
A code will be provided to you.
That code you have to paste on the Header section of your website before closing the Header tag.
I.e between the opening ( <header) and closing (</header>) tags.

2. Creating XML Site Map:

The most important and critical phase in technical SEO is to create a sitemap. Among you mostly consider it a difficult task. But it is very easy and simple. If you own a WordPress website, you can generate this map through the Yoast SEO plugin. On the other hand, if you have a coding website you can also generate sitemap online from different websites. Here is some website the provide this services.

https://www.xml-sitemaps.com/
https://www.mysitemapgenerator.com/
https://xmlsitemapgenerator.org/sitemap-generator.aspx

You have to go above-mentioned websites and past your website URL in the search bar after opening a website among them.
Your website site map will be generated automatically.
Afterward, copy this sitemap and paste it into Google Search Consol or webmaster tool in the sitemap category. Technical SEO audit regarding sitemap is now clear.

3. Fix Duplicate Content:

The next important factor under technical SEO audit is to fix up the duplicate content. At the beginning of a website mostly people face this error. How to fix it properly? Let me explain. Duplication content mostly appears on WordPress sites. If you are working on a WordPress website, you can easily fix it without any difficulty.

Install the Yoast SEO plugin and go to settings in Yoast SEO,
Click on Search Appearance
A new page will open before you. Here on this page click on Taxonomy, and click on categories.
Here disable the search results of categories.
Below the categories, there will be tags options
Disable it as well.

Remember always to disable Categories and tags. Do not enable them otherwise you will face duplicate content issues and warnings from Google webmaster, frequently. On the other hand, if you want to duplicate the content use canonical tags. Canonical options exist in the WordPress Yoast SEO plugin.

4.Speed Optimization:

Speed optimization is a very important factor under Technical SEO Audit. Speed up your site as much as you can. If you want to check your website speed, you can visit the page speed insight by Google. It will suggest to you when and where the bottleneck in your sites. The following things should keep in mind while optimizing your site speed that is;

Always use JPG images
Do not use large size images
Before uploading the images compress them as much as you can so that image quality should not break
Do not use an unnecessary WordPress plugin
Remove the unnecessary Javascript and CSS from your site.
Your Third-party requests count should be lower.
Always use fast domain name server DSN

If you are employing all the above-mentioned measures, you are going well. Because Google prefers all those sites which have excellent speed. In the coming days, it will be the focal point to rank a website by google. So keep in mind your website speed is your success.

5.Use of SSL Certificate in Technical SEO Audit

SSL stands for Secure Sockets Layers. It is global standards from a security point of view. It enables encrypted communication between a browser and server. If we analyze the importance of an SSL certificate, it has much importance for ranking a specific website. It is provided by your hosting company. Google does not rank such a website that does not have an SSL certificate. You can purchase it from your domain provider. How to check whether a particular domain has an SSL certificate or not?

Paste the URL of a website in the search bar and click for search
If the SSL is applied to a particular website, there will be a sign of LOCK left side in the search bar. which is an SSL certificate.
Without applying SSL certificate it will be difficult to rank your site in search engines. Because all search Engines prefer SSL holding website. If you want to apply for Google Adsense, you have to apply SSL certificate on your domain before applying.

6. Mobile-Friendly Website:

A mobile-friendly website can boost up the ranking. When you optimize your website for mobile users, you are providing a positive site experience to users. The website takes a good look under a mobile-friendly interface and looks elegant on every device regardless of screen size. Make your website mobile-friendly to get better search results. Following things should keep in mind:

Google prioritizes the mobile-friendly website during the crawling
People user their 70% time on Mobile Phones
74% more likely to return to mobile-friendly websites.
70% People done their purchase through Mobile

Above mentioned reason proves that your website should be optimized for mobile users. So keep your ranking better by making your website mobile-friendly.

Conclusion

To sum up our discussion we can say that in today's digital world SEO holds enough cult. You cannot ignore the power of SEO. Just thinking and writing the content will not work. There are other things that should be your first priority such as ON-PAGE, OFF-PAGE, and Technical SEO Audit of your website. By following this SEO strategy you can overcome your difficulties in the digital world. If you are a businessman you can generate more revenue. On the other hand, if you are a blogger you can monetize your content by displaying ads on the website.

For more info kindly comment in the comment section

HOW TO DO ON PAGE SEO?

ADMIN offpageseo , OnPageSEO

How To Do On-Page SEO?

This is the most burning question that how to do the on-page SEO. Probably you have great content for publishing on your website or blog. But there should be some basics to understand before going ahead. These basics are about On-page Search Engine Optimization. It is necessary for getting organic traffic. Taking no notice of On-page SEO, you cannot get reasonable results. It is very good to have better content or an idea to create content. In spite of all these, you have to acknowledge the importance of On-page SEO.

When you publish something on the website. Search Engines analyze the content on websites and identify the most suitable content of a website. If the website,s content meets the requirements of the search engine, it will prefer this to another website. As a result, your content will get a boost from Crawlers of Search Engines. For getting an understanding of On-Page SEO and the crawling of a website, firest you should read this article WHAT IS AN SEO

What is On-Page SEO?

You can understand the on-page SEO through an example. Imagine there is a body such as the content on the website and the soul of this body lies in the optimization of the content. If there is no soul, the body is just like a dead one. That is why proper importance should be given to On-page SEO. Actually, On-page SEO is about your content Optimization. For example, in this article at the top, we gave a heading and divided the whole article into paragraphs. So that reader may read which one he likes. If we assemble this article into one paragraph, no one will like our writing style and ultimately will move toward other websites. That will be harmful both for the website and user experience. User experience matters a lot. It is the key to success in search engine optimization.To understand deeply, let,s divides the On-page SEO into different points:

Search Engine Optimization - SEO

On-Page SEO
Website Analysis
Competitor Analysis
Keywords Research and Analysis
Meta Tags
Heading Tags
Internal Linking
Content optimization

Above mentioned terms are subcategories in the On-page SEO of a website. If you want to get an influx of traffic on your business website, you should have to consider the importance of these factors. Either you own an online business or you are a blogger these factors are equally important to you. As a businessman, you will get more revenue. On the other hand, as a blogger, you can get more revenue from your blog by getting the right traffic. We can write hundreds of pages on these topics and indeed we will do it in the future. But right now due to shortage of time we will explain a brief introduction of these topics. But don,t worry in the coming articles we will write deeply on these topics. Let,s take a quick overview that how to do on-page SEO. Let,s discuss these terms separately.

Website Analysis:

In the website Analysis, we find the strong and weak points in the content. The strong point will be an opportunity. While weak points should be avoided and must be removed as soon as possible. Taking the weak points a competitor can get the opportunity to rank his own website. In reality website analysis is the audit of your website. Under this audit system, we get an overall overview of web content. For example, if you do not know about the on-page SEO, it is evident you will miss the placement of the right keywords in your content. It may be your content overstuffed with keywords. Maybe you have poor internal linking as well as missing meta tags. It means there should be a complete website analysis of your website.

Competitor Analysis:

Now the next one is Competitor analysis. This is the most critical point in the on-page SEO journey. You should keep in mind the competitor moves and try to capture the competitor's weakness. Under this approach, you can gain an edge over your competitor. It is very simple to know the competitor's weaknesses and strengths. Just write on Google the Analysis of competitor website and open a website. After that paste the exact URL of your competitor's website on the search bar. You can also visit this site Competitor analysis. Afterward, compare the results with your own website.

Keyword Research and Analysis:

This is another factor in the Onpage SEO of a website or blog. Keyword research is the most important aspect of content creation. Without specific keyword research, you cannot rank your website or blog. There should be proper weightage of keywords in your content. For example, in your 1000 words article, you should use a keyword only 10 times. Keywords are the search terms. For example, you reached on this blog by searching how to do on-page SEO. While we use this keyword in our article 5 to 6 times but it should not be more than 10 times in a 1000 word article. How to find out Keywords. You can visit this Article Free Google Keyword Planner.

Meta Tags:

Meta tags show in search results. When someone searches for something. The crawlers of search engines put different results before you. Meta tags are rich content with keywords. Meta Tags actually show what is your content. For example, we are writing this article about On-page SEO. In this case, we will also use keywords in Meta Tags.

In the above picture, the keyword is online Learning that is written in blue line and below (it where is the circle ) it is the meta tags or meta descriptions. The meta description help to find out the right results. To get know-how about SEO you can also read this article Search Engine Optimization.

Heading Tags:

Heading tags are valuable for your content. Without it, your content will not get an elegant look for the readers. Search Engine,s crawlers also identify the headings tags in the content and rank the content accordingly. You can see that we are also placing different headings tags such as Heading Tag 1,2,3 or 4. Generally, the title of the blog is written in H1 tags. Be careful don,t use this tag again in your content instead you can use other heading tags. Otherwise, crawlers can not understand the purpose of your article. Define the main idea in the H1 tag.

Internal Linking:

The question is how to do On-Page SEO. It,s answer can be internal linking. If your site is new and your content is not getting index by the search engine. Use internal linking in your content. Internal linking means to interlink the pages with each other. Imagine in this article we are giving the links of our different articles for your convenience. So On-page also lies on internal linking.

Content Optimization:

Apart from the above factors, Onpage SEO also depends on the overall content optimization of your website. The introduction page of your website such as the About Us page should relate to your content. For example, you are selling the product on a website it means you are running an E.commmerce store. You should define your online business purpose on the about us page. E.commerce and Search Engine Optimization are two different fields. So be specific.

CONCLUSION

To sum up the discussion we can say that Search Engine Optimization is obligatory for your website or blog. Ignoring it, you cannot get the required results for your website or content. It is better to optimize your site and blog as per the requirements of the search engine. Eventually, in turn, you will get results. It will take your time but the content will be optimized for the future.

What is Search Engine Optimization?

ADMIN offpageseo , OnPageSEO

WHAT IS Search Engine Optimization?

Everyone wants to know about SEO. It has significant effects on the digital world. whether it is a business website or your personal one it cannot rank high in Google without proper Search Engine Optimization. To properly understand its requirements, we will discuss them here. So let,s explore this journey.SEO stands for Search Engine Optimization. it means to optimize your content for search engines so that your business or personal website may rank higher in searching.

To fully understand the term SEO, we will break down it into subparts.

Traffic Quality: The quality of Traffic depends upon the content of your site and search optimization of your website content. For example, If your website is about selling tech products and you are getting the traffic about beauty products, your traffic cannot be considered quality traffic. That is why it does not produce the required results and consequently lower revenue.

Quantity of Traffic: Next parameter for SEO is the quantity of traffic. If you are getting sufficient traffic from search engine results pages (SERPs), it will be better for you.

Getting Organic Traffic: If you are SEO is going well, there will be organic traffic toward your website without any paying methods. Getting more and more traffic from Google or other search engine is called Organic traffic. Actually, organic traffic is one that comes from SERPs.

HOW DOES SEARCH ENGINE OPTIMIZATION WORKS?

Now we will consider how does SEO works out in the digital world. As you know that there are millions or trillions of web pages on the Internet. Whenever you want to search for some specific information, you type your word in search engines such as Google or Yahoo, etc. Search Engines put forward pages of many websites before you. How does all this happen? Let me explain here.

In the search world, Bots do all the things for you. When you search for something on a Search Engine, a request goes to a search engine, and bots of search engines analyze your requests. Afterward, they search regarding your query on different pages and bring results that match your requests.

Indeed they do this activity on different factors. They analyze the different aspects before producing results for your query. Bot analysis the page rank website rank and many more. Ultimately they rank your website or page such as 1, 2, 3 & so on. As you see some results of your query on top. Search bots make these arrangements. The more the optimize website, the more the better single-form search bots.

The dependency of Search Engine Optimization

Search engine Optimization depends upon many factors. Here we are giving a list of these factors. To be considered top on google searches or any other search engine, these factors should be inculcated fully. You will feel that it is very difficult if you are new in the SEO field. But stay in touch on this site we will tell you everything about SEO. The list of Important factors are given below;

Website
Search Engine Optimization
Off-Page SEO
On-Page SEO
Content Creation
Competitor Analysis
Making Backlinks
Ranking
Speed Optimization
Proper Site Map Submission

All the above-mentioned aspects are much important for your website SEO. Ignoring them will not produce fruitful results. If you follow these steps, you will definitely get a higher rank in searchings. As a result, your revenue will increase as compared to your competitor. Stay in touch with this blog. We will provide you each and everything about Search Engine Optimization gradually. If you have any questions. Please tell us we will appreciate your response in this regard.

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