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OFF-PAGE SEO TECHNICQUES : The Ultimate Guide


off page seo techniques

 

OFF-PAGE SEO TECHNICQUES

There are millions of websites on the Internet. Everyone wants to make it's ranking better in search results. To make the best ranking better methods are used in the digital world. As a blogger or website owner, you want to be successful in this online world. You can change your dream into reality, But there will be little investment in the shape of time. Yes, You have to spare some time for your future. Without a complete SEO strategy, you cannot rank your site in different search engines. SEO of combine three steps is On-page Off-Page & Technical SEO. In the previous article, we have given an introduction to Search Engine Optimization and On-Page SEO. You can visit these articles to get a better understanding of SEO. The links are given below

Here in this article, we will discuss Off-Page SEO Techniques. Afterward, we will turn toward Technical SEO in the next article. Let,s explore Off-page Search Engine Optimization.

What is Off-Page SEO?

There are two factors in SEO strategy. The first one is On-page SEO and the second one is off-page SEO. There is a sharp difference between them. Both both factors are necessary for ranking a website in search engines. As we mentioned above (You can visit the article about ON-PAGE SEO) On-page activity performs directly on the content of a website and is visible to everyone. Such as keywords, meta tags, content optimization, and competitor analysis. On the other hand, off-page activity is performed off the website or outside the website like link building and content marketing. Normally it is not visible to the user.

ON-PAGE SEO VS OFF-PAGE SEO

On-Page SEO:

Helps the search engine to understand the content of a website. What is the content? What is the purpose of this content? Whether this content is useful or not. All these questions are addressed in On-page SEO. Keyword Research, website audit all are part of Onpage SEO and visible to the reader. Visit this article for Keyword Research. Free Google Keyword Planner

Off-Page SEO:

As the name implies, off-page SEO is done off the website. It is not directly visible to reader. As compared to on-page SEO the off-page SEO helps the search engines whether the website is suitable for specific searched terms or not. The off-page activity develops references for the sites so that search engines acknowledge the authority of a website. Off the page, activity boosts up organic traffic toward a particular website. 

Why Off-Page SEO is necessary?

The answer to this question is very simple and direct. In plain wording, its answer is for getting a better ranking in search engines.
 Google always considers the different factors in the off-page activity of a website or web page. Analyzing the off-page factors, Google decides when and where some particular page should be ranked.  There are many other factors into off-page activity. Now we turn towards these factors. 

Different Factors in Off-PAGE SEO:

Off the page activity is multi-dimensional. Just producing links will not work. Other factors should be considered as well. Suppose you are making content for your website. You are also trying your best to produce reliable and original content without any plagiarism.

 In spite of all these try your website is not ranking in the search engine.  The reason behind it, because there must be some grave lapse in off-page page activity. You should know the power of off-page SEO if you want the upper hand in ranking factors. You should inculcate the multiple points under off-page SEO. Here we are giving the detail of these factors. 

  1. Link building
  2. Blog posting Web 2.0
  3. Social bookmarking
  4. Article submission
  5. SEM
Above mentioned all aspects relate to off-page SEO. Let,s explore these factors individually.

Link Building:

Link Building or simply backlinks are the most critical phase in off-page SEO. Backlinks are referring domains that give you Dofollow and Nofollow backlinks for page ranking. If we talk about the Google algorithms, it works on Page Rank Algorithms. 

These algorithms identify the quality and quantity of backlinks toward a web page. Some people think that it has obsolete now, but Google confirms that it is still working. Just Building links and referring domains will not be sufficient for a webpage. There should be some organic search for a specific keyword on your site. 

To check the backlinks of a specific website you can visit this site. href backlink checker. Put the URL of the site in the search bar and hit the search button. Results will be shown like the below picture.
Backlink checker


Blog Posting Web 2.0

With web 2.0 sites, users have a way to contribute to pages. These sites allow for adding add or editing any type of content such as Wikipedia gives freedom to post content relevant to the readers. Here we are providing some web 2.0  blog links for your convenience. 

Web 2.0 websites are very effective and helpful to rank a site in search engines. Through web 2.0 blog posting, you have to share content with different blog sites. It is 100% sure that your website ranking and traffic will be improved under this off-page strategy.


wix.com

Go here and make your profile as you make your own website. You have to just create 2 to 3 pages on these websites. Just give the URL of your website on this website and write a 200 to 300 words long article about your website and leave it. Google will automatically crawl these websites and make backlinks for you.

Social Bookmarking:

Social bookmarking is another off-page SEO techniques. Social bookmarking means to make a social profile of your business on different social websites such as on Facebook, Instagram, and many more. There is a lot of audiences to see your content. Consequently, social traffic will be diverted toward your website. You can make your business or blog page on these websites free of cost. It will definitely boost up your ranking and website traffic. You can also share your content directly on these social sites. Here we are giving a list of some social websites. 


Search Engine Marketing (SEM)

Search Engine Marketing is also part of Off-Page SEO techniques. Under this category, the website owners market their website or product on search engines through paid methods. Search Engine Marketing can increase the ranking of a website if all the other methods are not working properly.

Remember do not to use this method if you don,t know about it. Just do other methods otherwise your money and efforts will be ended into smoke. If you want to run a marketing campaign by yourself, get knowledge about keyword researches. For your convenience we are giving the links of some articles please read these articles carefully before going ahead to market your business.  

 

Conclusion

To sum up the discussion we can say that both on-page and off-page SEO are interlinked with each other. Collectively they are very helpful for a website or webpage provided due care must be given to each one.
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